The handbook of online and social media research : the new rules and tools for market research / by Ray Poynter.
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TextPublication details: Chichester : Wiley, 2010Description: 448 p. ; 23 cmISBN: 9780470710401 (hbk.) :; 0470710403 (hbk.) :Subject(s): Marketing research -- Computer network resources | Social media -- Marketing | Business and ManagementDDC classification: 658.8'3'02854678 Summary: Drawing together the new techniques available to the market researcher into a single reference, 'The Handbook of Online and Social Media Research' explores how these innovations are being used by the leaders in the field.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 POY (Browse shelf(Opens below)) | Available | 06491944 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 POY (Browse shelf(Opens below)) | Available | 06491952 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 POY (Browse shelf(Opens below)) | Available | 06491979 |
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Drawing together the new techniques available to the market researcher into a single reference, 'The Handbook of Online and Social Media Research' explores how these innovations are being used by the leaders in the field.
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