The rise of brands / Liz Moor.
Material type:
TextPublication details: Oxford : Berg, 2007Description: [xi], 188 p. : ill. ; 24 cmISBN: 9781845203849 (pbk.) :; 1845203844 (pbk.) :; 9781845203832 (hbk.) :; 1845203836 (hbk.) :Subject(s): Brand name products -- History | Branding (Marketing) | Brand name products -- Social aspectsDDC classification: 658.8'27 Summary: Brands and logos are all around us. Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, 'The Rise of Brands' analyses exactly how brands develop and operate in contemporary society.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.827 MOO (Browse shelf(Opens below)) | Available | 06590950 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.827 MOO (Browse shelf(Opens below)) | Available | 06590969 |
Total reservations: 0
Includes bibliographical references (p. 163-174) and index.
Brands and logos are all around us. Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, 'The Rise of Brands' analyses exactly how brands develop and operate in contemporary society.
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