The rise of brands /
Moor, Liz.
The rise of brands / Liz Moor. - Oxford : Berg, 2007. - [xi], 188 p. : ill. ; 24 cm.
Includes bibliographical references (p. 163-174) and index.
Brands and logos are all around us. Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, 'The Rise of Brands' analyses exactly how brands develop and operate in contemporary society.
Specialized.
9781845203849 (pbk.) : £16.99 1845203844 (pbk.) : £16.99 9781845203832 (hbk.) : £55.00 1845203836 (hbk.) : £55.00
Brand name products--History.
Branding (Marketing)
Brand name products--Social aspects.
658.8'27
The rise of brands / Liz Moor. - Oxford : Berg, 2007. - [xi], 188 p. : ill. ; 24 cm.
Includes bibliographical references (p. 163-174) and index.
Brands and logos are all around us. Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, 'The Rise of Brands' analyses exactly how brands develop and operate in contemporary society.
Specialized.
9781845203849 (pbk.) : £16.99 1845203844 (pbk.) : £16.99 9781845203832 (hbk.) : £55.00 1845203836 (hbk.) : £55.00
Brand name products--History.
Branding (Marketing)
Brand name products--Social aspects.
658.8'27