Events marketing management : a consumer perspective / Ivna Reic.
Material type:
TextPublisher: London : Routledge, 2017Description: x, 292 pages : illustrations (black and white, and colour) ; 25 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780415533584 (pbk.) :Subject(s): Special events -- Marketing | Special events -- Management | Customs and Folklore | Customs and FolkloreDDC classification: 394.2'0688 Summary: This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. As a strong emerging industry, events are now contributing significantly to economies around the world and particularly within the UK. In order to market events effectively it is vital to consider marketing of events from the organiser's perspective and link it to those of the consumers attending events. As such, this book reflects the unique characteristics of marketing in the events industry by exploring both sides of the marketing coin - the supply and the demand - in the specific context of events.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 2 | 394.20688 REI (Browse shelf(Opens below)) | Issued | 25/11/2024 | 06742475 | ||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 2 | 394.2 REI (Browse shelf(Opens below)) | Available | 06639313 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 2 | 394.20688 REI (Browse shelf(Opens below)) | Available | 06639321 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 2 | 394.2 REI (Browse shelf(Opens below)) | Available | 06586937 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 2 | 394.20688 REI (Browse shelf(Opens below)) | Available | 06586945 |
Browsing Paul Hamlyn Library shelves, Shelving location: Floor 2 Close shelf browser (Hides shelf browser)
| 394.20688 MAS Innovative marketing communications : strategies for the events industry / | 394.20688 MAS Innovative marketing communications : strategies for the events industry / | 394.20688 MAS Innovative marketing communications : strategies for the events industry / | 394.20688 REI Events marketing management : a consumer perspective / | 394.20688 REI Events marketing management : a consumer perspective / | 394.20688 REI Events marketing management : a consumer perspective / | 394.20688 RIN Event marketing / |
Includes bibliographical references and index.
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. As a strong emerging industry, events are now contributing significantly to economies around the world and particularly within the UK. In order to market events effectively it is vital to consider marketing of events from the organiser's perspective and link it to those of the consumers attending events. As such, this book reflects the unique characteristics of marketing in the events industry by exploring both sides of the marketing coin - the supply and the demand - in the specific context of events.
Specialized.
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