Events marketing management : a consumer perspective /
Reic, Ivna,
Events marketing management : a consumer perspective / Ivna Reic. - x, 292 pages : illustrations (black and white, and colour) ; 25 cm
Includes bibliographical references and index.
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. As a strong emerging industry, events are now contributing significantly to economies around the world and particularly within the UK. In order to market events effectively it is vital to consider marketing of events from the organiser's perspective and link it to those of the consumers attending events. As such, this book reflects the unique characteristics of marketing in the events industry by exploring both sides of the marketing coin - the supply and the demand - in the specific context of events.
Specialized.
9780415533584 (pbk.) : £34.99 No price
Special events--Marketing.
Special events--Management.
Customs and Folklore.
Customs and Folklore.
394.2'0688
Events marketing management : a consumer perspective / Ivna Reic. - x, 292 pages : illustrations (black and white, and colour) ; 25 cm
Includes bibliographical references and index.
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. As a strong emerging industry, events are now contributing significantly to economies around the world and particularly within the UK. In order to market events effectively it is vital to consider marketing of events from the organiser's perspective and link it to those of the consumers attending events. As such, this book reflects the unique characteristics of marketing in the events industry by exploring both sides of the marketing coin - the supply and the demand - in the specific context of events.
Specialized.
9780415533584 (pbk.) : £34.99 No price
Special events--Marketing.
Special events--Management.
Customs and Folklore.
Customs and Folklore.
394.2'0688