The Routledge handbook of tourism marketing / edited by Scott McCabe.
Material type:
TextPublisher: London : Routledge, 2017Description: 578 pages : illustrations (black and white) ; 25 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781138071438 (pbk.) :Other title: Handbook of tourism marketing | Tourism marketingSubject(s): Tourism -- Marketing | Geography | GeographyDDC classification: 910.6'88 Summary: Tourism has often been described as being about 'selling dreams', tourist experiences being conceptualised as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. This handbook explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791068 ROU (Browse shelf(Opens below)) | Available | 06588557 |
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| 338.4791068 RES Resort management in Europe : case studies and learning materials / | 338.4791068 RES Resort management in Europe : case studies and learning materials / | 338.4791068 RIT Crisis and disaster management for tourisms | 338.4791068 ROU The Routledge handbook of tourism marketing / | 338.4791068 SAF Safety and security in tourism : relationships, management, and marketing / | 338.4791068 SIN Accomodation mangement and tourism / | 338.4791068 TAL Talent management in hospitality and tourism / |
Originally published: 2014.
Includes bibliographical references and index.
Tourism has often been described as being about 'selling dreams', tourist experiences being conceptualised as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. This handbook explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry.
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