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The Routledge handbook of tourism marketing / edited by Scott McCabe.

Contributor(s): McCabe, Scott (Lecturer in tourism management and marketing) [editor.]Material type: TextTextPublisher: London : Routledge, 2017Description: 578 pages : illustrations (black and white) ; 25 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781138071438 (pbk.) :Other title: Handbook of tourism marketing | Tourism marketingSubject(s): Tourism -- Marketing | Geography | GeographyDDC classification: 910.6'88 Summary: Tourism has often been described as being about 'selling dreams', tourist experiences being conceptualised as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. This handbook explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 338.4791068 ROU (Browse shelf(Opens below)) Available 06588557
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Originally published: 2014.

Includes bibliographical references and index.

Tourism has often been described as being about 'selling dreams', tourist experiences being conceptualised as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. This handbook explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry.

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