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Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa Berger.

By: Berger, Arthur Asa, 1933- [author.]Material type: TextTextPublisher: Lanham, Maryland : Rowman & Littlefield, 2015Copyright date: ©2015Edition: 5th editionDescription: 1 online resource (277 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9781442241268 (e-book)Subject(s): Advertising -- United States | Popular culture -- United States | Consumer education -- United StatesAdditional physical formats: Print version:: Ads, fads, and consumer culture : advertising's impact on American character and society.DDC classification: 659.1/0420973 LOC classification: HF5823 | .B474 2015Online access: click to view 3 copies
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Includes bibliographical references and index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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