Ads, fads, and consumer culture : advertising's impact on American character and society /

Berger, Arthur Asa, 1933-

Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa Berger. - 5th edition. - 1 online resource (277 pages) : illustrations

Includes bibliographical references and index.

9781442241268 (e-book)


Advertising--United States.
Popular culture--United States.
Consumer education--United States.

HF5823 / .B474 2015

659.1/0420973