The cultural dimension of global business.
Material type: TextPublisher: London : Routledge, 2017Edition: 8th edition. Gary P. Ferraro, Elizabeth K. BriodyDescription: 330 pages : illustrations (black and white)Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781138202290 (pbk.) :Uniform titles: Cultural dimension of international business Subject(s): International business enterprises -- Social aspects | Intercultural communication | Technical assistance -- Anthropological aspects | Society | SocietyDDC classification: 302.3'5 Summary: This text demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. It takes a unique 5-pronged approach to the study of the cultural environment of global business.Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Book | Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 302.35 FER (Browse shelf(Opens below)) | Available | 06546862 | |||
Book | Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 302.35 FER (Browse shelf(Opens below)) | Available | 06546870 |
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Previous edition: Boston: Pearson, 2013.
Includes bibliographical references and index.
This text demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. It takes a unique 5-pronged approach to the study of the cultural environment of global business.
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