Image from Google Jackets

The cultural dimension of global business.

By: Ferraro, Gary P [author.]Contributor(s): Briody, Elizabeth Kathleen [author.]Material type: TextTextPublisher: London : Routledge, 2017Edition: 8th edition. Gary P. Ferraro, Elizabeth K. BriodyDescription: 330 pages : illustrations (black and white)Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781138202290 (pbk.) :Uniform titles: Cultural dimension of international business Subject(s): International business enterprises -- Social aspects | Intercultural communication | Technical assistance -- Anthropological aspects | Society | SocietyDDC classification: 302.3'5 Summary: This text demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. It takes a unique 5-pronged approach to the study of the cultural environment of global business.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 302.35 FER (Browse shelf(Opens below)) Available 06546862
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 302.35 FER (Browse shelf(Opens below)) Available 06546870
Total reservations: 0

Previous edition: Boston: Pearson, 2013.

Includes bibliographical references and index.

This text demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. It takes a unique 5-pronged approach to the study of the cultural environment of global business.

Specialized.

There are no comments on this title.

to post a comment.