The cultural dimension of global business.

Ferraro, Gary P.,

The cultural dimension of global business. - 8th edition. Gary P. Ferraro, Elizabeth K. Briody. - 330 pages : illustrations (black and white)

Previous edition: Boston: Pearson, 2013.

Includes bibliographical references and index.

This text demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. It takes a unique 5-pronged approach to the study of the cultural environment of global business.

Specialized.

9781138202290 (pbk.) : £51.99


International business enterprises--Social aspects.
Intercultural communication.
Technical assistance--Anthropological aspects.
Society.
Society.

302.3'5