Confessions of an advertising man / David Ogilvy.
Material type:
TextPublisher: Harpenden, Herts : Southbank Publishing, 2011Edition: [New] editionDescription: 190 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781904915379 (pbk.) :Subject(s): Advertising | Advertising campaigns -- Management | Business and Management | Business and ManagementDDC classification: 659.1'11 Summary: David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. This book is the distillation of all the successful Ogilvy concepts, tactics and techniques.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.111 OGI (Browse shelf(Opens below)) | Issued | 25/11/2024 | 06572669 | ||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.111 OGI (Browse shelf(Opens below)) | Available | 06572677 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.111 OGI (Browse shelf(Opens below)) | Available | 06371582 |
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| 659.111 DRU How disruption brought order : the story of a winning strategy in the world of advertising / | 659.111 KEL Advertising media planning : a brand management approach / | 659.111 OGI Confessions of an advertising man / | 659.111 OGI Confessions of an advertising man / | 659.111 OGI Confessions of an advertising man / | 659.111 RAU Public relations and business 1900-1929. | 659.111 SIS Advertising media planning. |
Includes index.
David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. This book is the distillation of all the successful Ogilvy concepts, tactics and techniques.
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