Confessions of an advertising man / (Record no. 45511)

MARC details
000 -LEADER
fixed length control field 01197nam a2200337 i 4500
001 - CONTROL NUMBER
control field 692380
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210719173926.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131017s2011 enk f 001 0 eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781904915379 (pbk.) :
Terms of availability £12.99
035 ## - SYSTEM CONTROL NUMBER
System control number (StDuBDS)9781904915379
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Description conventions rda
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source eflch
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1'11
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ogilvy, David,
Dates associated with a name 1911-1999,
Relator term author.
245 10 - TITLE STATEMENT
Title Confessions of an advertising man /
Statement of responsibility, etc. David Ogilvy.
250 ## - EDITION STATEMENT
Edition statement [New] edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Harpenden, Herts :
Name of producer, publisher, distributor, manufacturer Southbank Publishing,
Date of production, publication, distribution, manufacture, or copyright notice 2011.
300 ## - PHYSICAL DESCRIPTION
Extent 190 pages ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes index.
520 8# - SUMMARY, ETC.
Summary, etc. David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. This book is the distillation of all the successful Ogilvy concepts, tactics and techniques.
521 ## - TARGET AUDIENCE NOTE
Target audience note Specialized.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising campaigns
General subdivision Management.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term eflch
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Total Renewals Date due Date last checked out
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 21/02/2017   659.111 OGI 06371582 26/02/2018 60.00 19/07/2021 Book      
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 11/05/2017 2 659.111 OGI 06572669 04/04/2023 60.00 19/07/2021 Book 83 25/11/2024 04/04/2023
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 11/05/2017   659.111 OGI 06572677 10/04/2023 60.00 19/07/2021 Book