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Principles of marketing.

By: Kotler, Philip [author.]Contributor(s): Armstrong, Gary (Gary M.) [author.] | Harris, Lloyd C [author.] | Piercy, Nigel [author.]Material type: TextTextPublisher: Harlow, England : Pearson, 2017Edition: 7th European edition. / Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel PiercyDescription: xxiii, 675 pages : illustrations (colour) ; 28 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292092898 (pbk.) :Subject(s): Marketing | Business and Management | Business and ManagementDDC classification: 658.8
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 KOT (Browse shelf(Opens below)) Available 06543472
Total reservations: 0

Previous edition: 2013.

Includes bibliographical references and index.

Specialized.

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