Principles of marketing. (Record no. 44867)

MARC details
000 -LEADER
fixed length control field 01333nam a2200397 i 4500
001 - CONTROL NUMBER
control field 691463
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210719173540.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161130s2017 enka f b 001|0|eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292092898 (pbk.) :
Terms of availability £49.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781292170664 (ePub ebook) :
Terms of availability No price
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781292115252 (PDF ebook) :
Terms of availability No price
035 ## - SYSTEM CONTROL NUMBER
System control number (StDuBDS)9781292092898
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Description conventions rda
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source eflch
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip,
Relator term author.
245 10 - TITLE STATEMENT
Title Principles of marketing.
250 ## - EDITION STATEMENT
Edition statement 7th European edition. /
Remainder of edition statement Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Harlow, England :
Name of producer, publisher, distributor, manufacturer Pearson,
Date of production, publication, distribution, manufacture, or copyright notice 2017.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 675 pages :
Other physical details illustrations (colour) ;
Dimensions 28 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
336 ## - CONTENT TYPE
Content type term still image
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
500 ## - GENERAL NOTE
General note Previous edition: 2013.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
521 ## - TARGET AUDIENCE NOTE
Target audience note Specialized.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term eflch
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.),
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Harris, Lloyd C.,
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 14/03/2017   658.8 KOT 06543472 28/11/2019 60.00 19/07/2021 Book