Principles of marketing.
Material type: TextPublisher: Harlow, England : Pearson, 2017Edition: 7th European edition. / Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel PiercyDescription: xxiii, 675 pages : illustrations (colour) ; 28 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292092898 (pbk.) :Subject(s): Marketing | Business and Management | Business and ManagementDDC classification: 658.8Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Book | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8 KOT (Browse shelf(Opens below)) | Available | 06543472 |
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658.8 KOT Principles of marketing. | 658.8 KOT Principles of marketing. | 658.8 KOT Principles of marketing. | 658.8 KOT Principles of marketing. | 658.8 KOT Principles of marketing. | 658.8 KOT Principles of marketing. | 658.8 KOT Principles of marketing. |
Previous edition: 2013.
Includes bibliographical references and index.
Specialized.
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