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Marketing : concepts and strategies / Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell.

By: Dibb, Sally, 1963- [author.]Contributor(s): Simkin, Lyndon, 1961- [author.] | Pride, William M, 1942- [author.] | Ferrell, O. C [author.]Material type: TextTextPublisher: Andover, Hampshire : Cengage Learning, 2016Edition: 7th editionDescription: xvi, 796 pages : colour illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 1473725127 (paperback); 9781473725126 (paperback)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .D53 2016
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 DIB (Browse shelf(Opens below)) Available 06296378
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 DIB (Browse shelf(Opens below)) Available 06296386
Total reservations: 0

Includes bibliographical references and index.

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