Marketing : (Record no. 44552)

MARC details
000 -LEADER
fixed length control field 01039nam a2200313 i 4500
001 - CONTROL NUMBER
control field 691049
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230419145619.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050513s2016 enka b 001 0 eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1473725127 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781473725126 (paperback)
035 ## - SYSTEM CONTROL NUMBER
System control number ()DAW31284830
040 ## - CATALOGING SOURCE
Original cataloging agency ERL
Language of cataloging eng
Transcribing agency ERL
Modifying agency DAWSON
Description conventions rda
050 14 -
-- HF5415
-- .D53 2016
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dibb, Sally,
Dates associated with a name 1963-
Relator term author.
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title concepts and strategies /
Statement of responsibility, etc. Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell.
250 ## - EDITION STATEMENT
Edition statement 7th edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Andover, Hampshire :
Name of producer, publisher, distributor, manufacturer Cengage Learning,
Date of production, publication, distribution, manufacture, or copyright notice 2016.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 796 pages :
Other physical details colour illustrations ;
Dimensions 26 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Simkin, Lyndon,
Dates associated with a name 1961-
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pride, William M.,
Dates associated with a name 1942-
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ferrell, O. C.,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 23/12/2016 1 14 658.8 DIB 06296378 03/10/2023 11/11/2021 60.00 19/07/2021 Book
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 23/12/2016 2 8 658.8 DIB 06296386 09/06/2022 23/02/2022 60.00 19/07/2021 Book