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The 21st century meeting and event technologies : powerful tools for better planning, marketing, and evaluation / Seungwon "Shawn" Lee, PhD, Dessislava Boshnakova, PhD, Joe Goldblatt, EdD.

By: Lee, Seungwon [author.]Contributor(s): Boshnakova, Dessislava [author.] | Goldblatt, Joe Jeff, 1952- [author.]Material type: TextTextPublisher: Oakville, ON : Apple Academic Press, [2017]Copyright date: ©2017Description: xxvi, 352 pages : illustrations (black and white) ; 26 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781771880237 (hbk.) :Subject(s): Special events -- Technological innovations | Meetings -- Technological innovations | Customs and Folklore | Customs and FolkloreDDC classification: 394.2'0285 Summary: This volume addresses the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon 'Shawn' Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today's meetings and events.

Includes bibliographical references and index.

This volume addresses the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon 'Shawn' Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today's meetings and events.

Specialized.

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