The 21st century meeting and event technologies : powerful tools for better planning, marketing, and evaluation /

Lee, Seungwon,

The 21st century meeting and event technologies : powerful tools for better planning, marketing, and evaluation / Seungwon "Shawn" Lee, PhD, Dessislava Boshnakova, PhD, Joe Goldblatt, EdD. - xxvi, 352 pages : illustrations (black and white) ; 26 cm

Includes bibliographical references and index.

This volume addresses the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon 'Shawn' Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today's meetings and events.

Specialized.

9781771880237 (hbk.) : £82.00 £82.00


Special events--Technological innovations.
Meetings--Technological innovations.
Customs and Folklore.
Customs and Folklore.

394.2'0285