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Advances in social media for travel, tourism and hospitality : new perspectives, practice and cases / edited by Marianna Sigala and Ulrike Gretzel.

Contributor(s): Sigala, Marianna [editor.] | Gretzel, Ulrike [editor.]Material type: TextTextSeries: New directions in tourism analysis ; 43.Publisher: London : Routledge, 2018Description: 329 pages : illustrations (black and white) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781472469205 (hbk.) :Subject(s): Tourism -- Marketing -- Computer network resources | Social media -- Marketing | Geography | GeographyDDC classification: 910.2'854678 Summary: This volume presents new developments in research theories, methodologies and applications related to the exploitation and impacts of social media in tourism, travel and hospitality, together with a critical review of relevant real-life case studies.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 338.4791068 ADV (Browse shelf(Opens below)) Available 06712592
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 338.47910688 ADV (Browse shelf(Opens below)) Available 06511511
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Includes bibliographical references and index.

This volume presents new developments in research theories, methodologies and applications related to the exploitation and impacts of social media in tourism, travel and hospitality, together with a critical review of relevant real-life case studies.

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