Advances in social media for travel, tourism and hospitality : new perspectives, practice and cases /
Advances in social media for travel, tourism and hospitality : new perspectives, practice and cases /
edited by Marianna Sigala and Ulrike Gretzel.
- 329 pages : illustrations (black and white) ; 24 cm.
- New directions in tourism analysis ; 43 .
- New directions in tourism analysis ; 43. .
Includes bibliographical references and index.
This volume presents new developments in research theories, methodologies and applications related to the exploitation and impacts of social media in tourism, travel and hospitality, together with a critical review of relevant real-life case studies.
Specialized.
9781472469205 (hbk.) : £95.00 No price
Tourism--Marketing--Computer network resources.
Social media--Marketing.
Geography.
Geography.
910.2'854678
Includes bibliographical references and index.
This volume presents new developments in research theories, methodologies and applications related to the exploitation and impacts of social media in tourism, travel and hospitality, together with a critical review of relevant real-life case studies.
Specialized.
9781472469205 (hbk.) : £95.00 No price
Tourism--Marketing--Computer network resources.
Social media--Marketing.
Geography.
Geography.
910.2'854678