Hooked : how to build habit-forming products / Nir Eyal.
Material type:
TextPublisher: London : Portfolio Penguin, 2014Description: 256 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9780241184837 (hbk.) :Subject(s): New products -- Psychological aspects | Consumer behavior | Business and Management | Business and ManagementDDC classification: 658.5'75'019 Summary: Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the hook model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive 'hook cycles,' these products bring people back again and again without depending on costly advertising or aggressive messaging. 'Hooked' is based on Eyal's years of research, consulting, and practical experience.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.575019 EYA (Browse shelf(Opens below)) | Available | 06740383 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.575019 EYA (Browse shelf(Opens below)) | Available | 06298990 |
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Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the hook model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive 'hook cycles,' these products bring people back again and again without depending on costly advertising or aggressive messaging. 'Hooked' is based on Eyal's years of research, consulting, and practical experience.
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