Hooked : (Record no. 43721)

MARC details
000 -LEADER
fixed length control field 01490nam a22003138i 4500
001 - CONTROL NUMBER
control field 689670
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210719172847.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140922s2014 enk f 000|0|eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780241184837 (hbk.) :
Terms of availability £12.99
035 ## - SYSTEM CONTROL NUMBER
System control number (StDuBDS)9780241184837
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Description conventions rda
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source eflch
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.5'75'019
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Eyal, Nir,
Relator term author.
245 10 - TITLE STATEMENT
Title Hooked :
Remainder of title how to build habit-forming products /
Statement of responsibility, etc. Nir Eyal.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer Portfolio Penguin,
Date of production, publication, distribution, manufacture, or copyright notice 2014.
300 ## - PHYSICAL DESCRIPTION
Extent 256 pages
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
520 8# - SUMMARY, ETC.
Summary, etc. Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the hook model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive 'hook cycles,' these products bring people back again and again without depending on costly advertising or aggressive messaging. 'Hooked' is based on Eyal's years of research, consulting, and practical experience.
521 ## - TARGET AUDIENCE NOTE
Target audience note Specialized.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New products
General subdivision Psychological aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term eflch
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 04/11/2019 6 20 658.575019 EYA 06740383 07/05/2024 14/10/2023 60.00 19/07/2021 Book
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 05/10/2016     658.575019 EYA 06298990 19/02/2024   60.00 19/07/2021 Book