Short introduction to strategic management / Torben Juul Andersen.
Material type: TextSeries: Cambridge short introductions to managementPublisher: Cambridge : Cambridge University Press, 2013Description: 200 pages : illustrations (black and white) ; 22 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781107671355 (pbk.) :Subject(s): Strategic planning | Management | Business and Management | Business and ManagementDDC classification: 658.4'012 Summary: Here author presents key concepts and theories in an accessible manner, ready to be applied in management practice, and includes many short real-world examples to illustrate issues in specific business contexts. The book provides an authoritative yet accessible account of strategic management and its contemporary challenges.Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Book | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.4012 AND (Browse shelf(Opens below)) | Available | 06327419 | |||
Book | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.4012 AND (Browse shelf(Opens below)) | Available | 06327427 |
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658.4012 AMB Exploring techniques of analysis and evaluation in strategic management / | 658.4012 AMB Exploring techniques of analysis and evaluation in strategic management / | 658.4012 AMB Exploring techniques of analysis and evaluation in strategic management / | 658.4012 AND Short introduction to strategic management / | 658.4012 AND Short introduction to strategic management / | 658.4012 BAL Exploring strategic change / | 658.4012 BAL Exploring strategic change / |
Includes bibliographical references and index.
Here author presents key concepts and theories in an accessible manner, ready to be applied in management practice, and includes many short real-world examples to illustrate issues in specific business contexts. The book provides an authoritative yet accessible account of strategic management and its contemporary challenges.
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