Short introduction to strategic management /
Andersen, Torben Juul,
Short introduction to strategic management / Torben Juul Andersen. - 200 pages : illustrations (black and white) ; 22 cm. - Cambridge short introductions to management . - Cambridge short introductions to management. .
Includes bibliographical references and index.
Here author presents key concepts and theories in an accessible manner, ready to be applied in management practice, and includes many short real-world examples to illustrate issues in specific business contexts. The book provides an authoritative yet accessible account of strategic management and its contemporary challenges.
Specialized.
9781107671355 (pbk.) : No price
Strategic planning.
Management.
Business and Management.
Business and Management.
658.4'012
Short introduction to strategic management / Torben Juul Andersen. - 200 pages : illustrations (black and white) ; 22 cm. - Cambridge short introductions to management . - Cambridge short introductions to management. .
Includes bibliographical references and index.
Here author presents key concepts and theories in an accessible manner, ready to be applied in management practice, and includes many short real-world examples to illustrate issues in specific business contexts. The book provides an authoritative yet accessible account of strategic management and its contemporary challenges.
Specialized.
9781107671355 (pbk.) : No price
Strategic planning.
Management.
Business and Management.
Business and Management.
658.4'012