Details for: Digital marketing analytics : making sense of consumer data in a digital world / › University of West London Library catalogue

Image from Google Jackets

Digital marketing analytics : making sense of consumer data in a digital world / by Chuck Hemann, Ken Burbary.

By: Hemann, Chuck [author.]Contributor(s): Burbary, Ken [author.]Material type: Text

TextPublisher: Indianapolis, Indiana : Que, 2013Description: 400 pages ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780789750303 (pbk.) :Subject(s): Internet marketing | Marketing research -- Data processing | Business and Management | Business and ManagementDDC classification: 658.8'7 Summary: Today, most organizations are gathering enormous amounts of digital data, from more sources than ever before. The challenge is to transform that data into actionable, profitable knowledge. It's difficult, but absolutely doable - and the rewards are enormous. Now, world-class digital marketing analytics experts Chuck Hemann and Ken Burbary help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results.

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.87 HEM (Browse shelf(Opens below))	Available		06308392

Total reservations: 0

Browsing Paul Hamlyn Library shelves, Shelving location: Floor 3 Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.87 GIL Retail marketing management /	658.87 HAR Harnessing omni-channel marketing strategies for fashion and luxury brands /	658.87 HEM Digital marketing analytics : making sense of consumer data in a digital world /	658.87 HEM Digital marketing analytics : making sense of consumer data in a digital world /	658.87 JAN International business marketing in emerging country markets : the third wave of internationalization of firms /	658.87 MAC The new marketing : transforming the corporate future /	658.87 MAC Retail marketing /	Next

Today, most organizations are gathering enormous amounts of digital data, from more sources than ever before. The challenge is to transform that data into actionable, profitable knowledge. It's difficult, but absolutely doable - and the rewards are enormous. Now, world-class digital marketing analytics experts Chuck Hemann and Ken Burbary help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results.

Specialized.

There are no comments on this title.

to post a comment.