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Digital marketing analytics : making sense of consumer data in a digital world / by Chuck Hemann, Ken Burbary.

By: Hemann, Chuck [author.]Contributor(s): Burbary, Ken [author.]Material type: TextTextPublisher: Indianapolis, Indiana : Que, 2013Description: 400 pages ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780789750303 (pbk.) :Subject(s): Internet marketing | Marketing research -- Data processing | Business and Management | Business and ManagementDDC classification: 658.8'7 Summary: Today, most organizations are gathering enormous amounts of digital data, from more sources than ever before. The challenge is to transform that data into actionable, profitable knowledge. It's difficult, but absolutely doable - and the rewards are enormous. Now, world-class digital marketing analytics experts Chuck Hemann and Ken Burbary help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results.
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Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.87 HEM (Browse shelf(Opens below)) Available 06308392
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Today, most organizations are gathering enormous amounts of digital data, from more sources than ever before. The challenge is to transform that data into actionable, profitable knowledge. It's difficult, but absolutely doable - and the rewards are enormous. Now, world-class digital marketing analytics experts Chuck Hemann and Ken Burbary help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results.

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