Marketing for cultural organizations : new strategies for attracting and engaging audiences / Bonita M. Kolb.
Material type:
TextPublisher: London : Routledge, 2013Edition: 3rd editionDescription: 200 pages ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780415626958 (hbk.) :; 9780415626972 (pbk.) :; 9780203102367 (ebook) :Subject(s): Performing arts -- Marketing | Museums -- Marketing | Business and Management | Business and ManagementDDC classification: 658.8 Summary: This title presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Book
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8 KOL (Browse shelf(Opens below)) | Available | 06422616 |
Total reservations: 0
Includes bibliographical references and index.
This title presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.
Specialized.
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