Marketing for cultural organizations : new strategies for attracting and engaging audiences /
Kolb, Bonita M.,
Marketing for cultural organizations : new strategies for attracting and engaging audiences / Bonita M. Kolb. - 3rd edition. - 200 pages ; 23 cm
Includes bibliographical references and index.
This title presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.
Specialized.
9780415626958 (hbk.) : £95.00 9780415626972 (pbk.) : £29.99 9780203102367 (ebook) : £29.99
Performing arts--Marketing.
Museums--Marketing.
Business and Management.
Business and Management.
658.8
Marketing for cultural organizations : new strategies for attracting and engaging audiences / Bonita M. Kolb. - 3rd edition. - 200 pages ; 23 cm
Includes bibliographical references and index.
This title presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.
Specialized.
9780415626958 (hbk.) : £95.00 9780415626972 (pbk.) : £29.99 9780203102367 (ebook) : £29.99
Performing arts--Marketing.
Museums--Marketing.
Business and Management.
Business and Management.
658.8