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Creating a brand identity : a guide for designers / Catharine Slade-Brooking.

By: Slade, Catharine [author.]Material type: TextTextPublisher: London : Laurence King Publishing, 2016Description: 160 pages : illustrations (black and white, and colour) ; 23 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781780675626 (pbk.) :Subject(s): Branding (Marketing) | Commercial art | Graphic arts | Business and Management | Business and ManagementDDC classification: 658.8'27'0247416 Summary: Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 SLA (Browse shelf(Opens below)) Available 06299423
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 SLA (Browse shelf(Opens below)) Issued 25/11/2024 06299431
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 SLA (Browse shelf(Opens below)) Available 06360831
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Includes bibliographical references and index.

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.

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