Creating a brand identity : a guide for designers /
Slade, Catharine,
Creating a brand identity : a guide for designers / Catharine Slade-Brooking. - 160 pages : illustrations (black and white, and colour) ; 23 cm
Includes bibliographical references and index.
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.
Specialized.
9781780675626 (pbk.) : £19.95
Branding (Marketing)
Commercial art.
Graphic arts.
Business and Management.
Business and Management.
658.8'27'0247416
Creating a brand identity : a guide for designers / Catharine Slade-Brooking. - 160 pages : illustrations (black and white, and colour) ; 23 cm
Includes bibliographical references and index.
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.
Specialized.
9781780675626 (pbk.) : £19.95
Branding (Marketing)
Commercial art.
Graphic arts.
Business and Management.
Business and Management.
658.8'27'0247416