Global marketing / Warren J. Keegan, Mark C. Green.
Material type:
TextPublisher: Boston : Pearson, [2017]Copyright date: ©2017Edition: 9th edition; 9th editionDescription: 624 pages : illustrations (black and white, and colour) ; 28 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292150765 (pbk.) :Subject(s): Export marketing | Business and Management | Business and ManagementDDC classification: 658.8'4 Summary: 'Global Marketing' reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing.Other editions: Global marketing. 10th ed. ; Global marketing. 10th ed. ebook ; Global marketing. 9th ed. ebook.; Global marketing. 8th ed. ; Global marketing. 7th ed. ebook.
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Includes bibliographical references and index.
'Global Marketing' reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing.
Specialized.
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