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Keegan, Warren J.,

Global marketing / Warren J. Keegan, Mark C. Green. - 9th edition. 9th edition. - 624 pages : illustrations (black and white, and colour) ; 28 cm

Includes bibliographical references and index.

'Global Marketing' reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing.

Specialized.

ISBN: 9781292150765 (pbk.) : £57.99

Subjects--Topical Terms:
Export marketing.
Business and Management.
Business and Management.

Dewey Class. No.: 658.8'4