Identifying hidden needs : creating breakthrough products / Keith Goffin, Fred Lemke, Ursula Koners.
Material type:
TextPublisher: Basingstoke : Palgrave Macmillan, c2010Description: xxiv, 261 p. : illContent type: text Media type: computer Carrier type: online resourceISBN: 9780230294486 (ebook)Subject(s): Marketing research | New products | Business and Management | Business strategy | Research & development management | Business mathematics & systems | Sales & marketing | Operational research | Industry & industrial studies | Management & management techniques | Production & quality control management | Market researchGenre/Form: Online access: Click here to access online Also available in printed form ISBN 9780230219762Summary: The main reason new products fail is that they are too similar to existing market offerings. This book shows how to conduct successful market research and unveil the customers' hidden needs.
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E-book
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Electronic publication | Electronic publication | Available |
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Formerly CIP. Uk
Includes bibliographical references and index.
The main reason new products fail is that they are too similar to existing market offerings. This book shows how to conduct successful market research and unveil the customers' hidden needs.
Also available in printed form ISBN 9780230219762
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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