Identifying hidden needs : creating breakthrough products /
Goffin, Keith.
Identifying hidden needs : creating breakthrough products / Keith Goffin, Fred Lemke, Ursula Koners. - xxiv, 261 p. : ill.
Formerly CIP.
Includes bibliographical references and index.
The main reason new products fail is that they are too similar to existing market offerings. This book shows how to conduct successful market research and unveil the customers' hidden needs.
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9780230294486 (ebook)
Marketing research.
New products.
Business and Management
Business strategy
Research & development management
Business mathematics & systems
Sales & marketing
Operational research
Industry & industrial studies
Management & management techniques
Production & quality control management
Market research
Identifying hidden needs : creating breakthrough products / Keith Goffin, Fred Lemke, Ursula Koners. - xxiv, 261 p. : ill.
Formerly CIP.
Includes bibliographical references and index.
The main reason new products fail is that they are too similar to existing market offerings. This book shows how to conduct successful market research and unveil the customers' hidden needs.
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9780230294486 (ebook)
Marketing research.
New products.
Business and Management
Business strategy
Research & development management
Business mathematics & systems
Sales & marketing
Operational research
Industry & industrial studies
Management & management techniques
Production & quality control management
Market research