Details for: User generated branding : integrating user generated content into brand management / › University of West London Library catalogue

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User generated branding : integrating user generated content into brand management / Ulrike Arnhold ; with a preface by Christoph Burmann.

By: Arnhold, Ulrike [author.]Material type: Text

TextSeries: Gabler researchInnovatives markenmanagementPublisher: Wiesbaden : Gabler, 2010Edition: 1st EditionDescription: xxviii, 451 pages : illustrations ; 21 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 3834923249 (paperback); 9783834923240 (paperback)Subject(s): Branding (Marketing) | User-generated contentDDC classification: 658.8270285 LOC classification: HF5415.1255 | .A76 2010

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Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8270285 ARN (Browse shelf(Opens below))	Available		06399045

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