User generated branding : (Record no. 39663)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01077nam a2200313 4500 |
| 001 - CONTROL NUMBER | |
| control field | 683809 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221003130919.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110106s2010 gw a b 000 0 eng | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 3834923249 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783834923240 (paperback) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | ()DAW24818833 |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | DAWSON |
| Description conventions | rda |
| 050 04 - | |
| -- | HF5415.1255 |
| -- | .A76 2010 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8270285 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arnhold, Ulrike, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | User generated branding : |
| Remainder of title | integrating user generated content into brand management / |
| Statement of responsibility, etc. | Ulrike Arnhold ; with a preface by Christoph Burmann. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st Edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Wiesbaden : |
| Name of producer, publisher, distributor, manufacturer | Gabler, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 451 pages : |
| Other physical details | illustrations ; |
| Dimensions | 21 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | Gabler research : Innovatives markenmanagement |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | User-generated content. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Gabler research. |
| Name of part/section of a work | Innovatives markenmanagement. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | Do not suppress from OPAC |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 29/01/2016 | 658.8270285 ARN | 06399045 | 22/10/2021 | 60.00 | 19/07/2021 | Book |