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Innovation : a very short introduction / Mark Dodgson and David Gann.

By: Dodgson, Mark, 1957-Contributor(s): Gann, DavidMaterial type: TextTextSeries: Very short introductionsPublication details: Oxford : Oxford University Press, 2010Description: xii, 148 p. : ill., ports. ; 18 cmISBN: 9780199568901 (pbk.) :; 0199568901 (pbk.) :Subject(s): Technological innovations | Technological innovations -- Economic aspects | Technological innovations -- Social aspectsDDC classification: 338'.064 Summary: What is innovation? How can it be used? Why is failure so common in the process of innovation? This title looks at what innovation is, what it has done for us, and why it has been so important in the last 150 years.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 338.064 DOD (Browse shelf(Opens below)) Available 06252249
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 338.064 DOD (Browse shelf(Opens below)) Available 06252257
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Includes bibliographical references and index.

What is innovation? How can it be used? Why is failure so common in the process of innovation? This title looks at what innovation is, what it has done for us, and why it has been so important in the last 150 years.

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