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Managing creativity and innovation.

Material type: TextTextSeries: Harvard business essentialsPublication details: Boston, Mass. : Harvard Business School, 2003Description: xv, 171 p. : ill. ; 24 cmISBN: 9781591391128 (pbk.) :; 1591391121 (pbk.) :Subject(s): Technological innovations -- Management | New products -- Management | Creative abilityDDC classification: 658.5'14 Summary: Offering insight into the manager's role in sparking creativity and innovation in the organization, this text discusses the most effective methods for bringing innovations to market.

Includes bibliographical references (p. 163-165) and index.

Offering insight into the manager's role in sparking creativity and innovation in the organization, this text discusses the most effective methods for bringing innovations to market.

Specialized.

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