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Managing creativity and innovation. - Boston, Mass. : Harvard Business School, 2003. - xv, 171 p. : ill. ; 24 cm. - Harvard business essentials .

Includes bibliographical references (p. 163-165) and index.

Offering insight into the manager's role in sparking creativity and innovation in the organization, this text discusses the most effective methods for bringing innovations to market.

Specialized.

ISBN: 9781591391128 (pbk.) : £14.99 1591391121 (pbk.) : £14.99

Subjects--Topical Terms:
Technological innovations--Management.
New products--Management.
Creative ability.

Dewey Class. No.: 658.5'14