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The cult of the luxury brand : inside Asia's love affair with luxury / by Radha Chadha & Paul Husband.

By: Chadha, Radha [author.]Contributor(s): Husband, Paul [author.]Material type: TextTextPublisher: London : Nicholas Brealey Publishing, 2015Description: 320 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9781857886351 (pbk.) :Subject(s): Brand name products -- Asia | Luxuries -- Asia | Business and Management | Business and Management | Asia -- Social conditions -- 21st centuryDDC classification: 658.8'27'095 Summary: This text examines the psychological makeup of a generation, which is prepared to rely on savings and overdrafts to fund their fetish for the cult of the luxury brand. It provides an exploration of the 'how' and 'why' of the amazing phenomenon of the rise of the luxury brand.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827095 CHA (Browse shelf(Opens below)) Available 06324762
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827095 CHA (Browse shelf(Opens below)) Available 06324770
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827095 CHA (Browse shelf(Opens below)) Available 06324797
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827095 CHA (Browse shelf(Opens below)) Available 06246575
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Originally published: 2006.

This text examines the psychological makeup of a generation, which is prepared to rely on savings and overdrafts to fund their fetish for the cult of the luxury brand. It provides an exploration of the 'how' and 'why' of the amazing phenomenon of the rise of the luxury brand.

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