The cult of the luxury brand : inside Asia's love affair with luxury /
Chadha, Radha,
The cult of the luxury brand : inside Asia's love affair with luxury / by Radha Chadha & Paul Husband. - 320 pages
Originally published: 2006.
This text examines the psychological makeup of a generation, which is prepared to rely on savings and overdrafts to fund their fetish for the cult of the luxury brand. It provides an exploration of the 'how' and 'why' of the amazing phenomenon of the rise of the luxury brand.
Specialized.
9781857886351 (pbk.) : £19.99
Brand name products--Asia.
Luxuries--Asia.
Business and Management.
Business and Management.
Asia--Social conditions--21st century.
658.8'27'095
The cult of the luxury brand : inside Asia's love affair with luxury / by Radha Chadha & Paul Husband. - 320 pages
Originally published: 2006.
This text examines the psychological makeup of a generation, which is prepared to rely on savings and overdrafts to fund their fetish for the cult of the luxury brand. It provides an exploration of the 'how' and 'why' of the amazing phenomenon of the rise of the luxury brand.
Specialized.
9781857886351 (pbk.) : £19.99
Brand name products--Asia.
Luxuries--Asia.
Business and Management.
Business and Management.
Asia--Social conditions--21st century.
658.8'27'095