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Strategic design thinking : innovation in products, services, experiences and beyond / edited by Natalie W. Nixon.

Contributor(s): Nixon, Natalie W [editor.]Material type: TextTextPublisher: New York : Fairchild Books, 2015Description: 256 pages : illustrations (black and white, and colour) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781628924701 (pbk.) :Subject(s): Creative ability in business | Creative thinking | Design | Organizational change | Business and Management | Business and ManagementDDC classification: 658.4'094 Summary: This text guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between. Introducing an integrative approach, using the lens of design thinking as a way to see the world, its focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialisation, as it lays out the principles behind design management, strategic design, service design and experience design.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.4094 STR (Browse shelf(Opens below)) Available 06715761
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.4094 STR (Browse shelf(Opens below)) Available 06715788
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.4094 STR (Browse shelf(Opens below)) Available 06715796
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.4094 STR (Browse shelf(Opens below)) Available 06247326
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This text guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between. Introducing an integrative approach, using the lens of design thinking as a way to see the world, its focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialisation, as it lays out the principles behind design management, strategic design, service design and experience design.

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