Strategic design thinking : innovation in products, services, experiences and beyond /
Strategic design thinking : innovation in products, services, experiences and beyond /
edited by Natalie W. Nixon.
- 256 pages : illustrations (black and white, and colour) ; 24 cm
This text guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between. Introducing an integrative approach, using the lens of design thinking as a way to see the world, its focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialisation, as it lays out the principles behind design management, strategic design, service design and experience design.
Specialized.
9781628924701 (pbk.) : £44.00
Creative ability in business.
Creative thinking.
Design.
Organizational change.
Business and Management.
Business and Management.
658.4'094
This text guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between. Introducing an integrative approach, using the lens of design thinking as a way to see the world, its focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialisation, as it lays out the principles behind design management, strategic design, service design and experience design.
Specialized.
9781628924701 (pbk.) : £44.00
Creative ability in business.
Creative thinking.
Design.
Organizational change.
Business and Management.
Business and Management.
658.4'094