Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys / Marcel Danesi.
Material type:
TextPublication details: Lanham : Rowman & Littlefield, c2008Description: viii, 211 p. : ill. ; 24 cmISBN: 9780742555440 (cloth : alk. paper); 0742555445 (cloth : alk. paper); 9780742555457 (pbk. : alk. paper); 0742555453 (pbk. : alk. paper)Subject(s): Advertising | Marketing | Consumer behavior | Brand name products | Signs and symbolsDDC classification: 658.8001/9 LOC classification: HF5823 | .D255 2007
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.80019 DAN (Browse shelf(Opens below)) | Available | 06253180 |
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Includes bibliographical references and index.
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