Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys /

Danesi, Marcel, 1946-

Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys / Marcel Danesi. - Lanham : Rowman & Littlefield, c2008. - viii, 211 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9780742555440 (cloth : alk. paper) 0742555445 (cloth : alk. paper) 9780742555457 (pbk. : alk. paper) 0742555453 (pbk. : alk. paper)

2007016167


Advertising.
Marketing.
Consumer behavior.
Brand name products.
Signs and symbols.

HF5823 / .D255 2007

658.8001/9