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The ten principles behind great customer experiences / by Matthew Watkinson.

By: Watkinson, MatthewMaterial type: TextTextSeries: Financial Times seriesPublication details: Harlow : Financial Times, 2012Description: 280 p. ; 24 cmISBN: 9780273775089 (pbk.) :; 0273775081 (pbk.) :Subject(s): Customer relations | Customer relations -- Case studies | Business and ManagementDDC classification: 658.8'12 Summary: Learn how to create a competitive advantage for your business by offering a customer experience that's second to none! By following a simple 'ten principles' format, this book will show you how to constantly improve and build your business. The combination of psychological theory, real world case studies, worked examples and template documents provides the 'what, why and how' necessary to make good ideas stick and get them into practical usage, so you can enhance your customers' experiences and keep them returning again and again.
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Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.812 WAT (Browse shelf(Opens below)) Available 06241662
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.812 WAT (Browse shelf(Opens below)) Available 06241670
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.812 WAT (Browse shelf(Opens below)) Available 06241689
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.812 WAT (Browse shelf(Opens below)) Available 06241700
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.812 WAT (Browse shelf(Opens below)) Issued 11/11/2024 06241719
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.812 WAT (Browse shelf(Opens below)) Available 06241727
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.812 WAT (Browse shelf(Opens below)) Available 06244157
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Learn how to create a competitive advantage for your business by offering a customer experience that's second to none! By following a simple 'ten principles' format, this book will show you how to constantly improve and build your business. The combination of psychological theory, real world case studies, worked examples and template documents provides the 'what, why and how' necessary to make good ideas stick and get them into practical usage, so you can enhance your customers' experiences and keep them returning again and again.

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