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Media communication : an introduction to theory and process / James Watson.

By: Watson, James, 1936-Material type: TextTextPublication details: Basingstoke : Palgrave Macmillan, 2008Edition: 3rd editionDescription: xx, 452 p. : ill. ; 24 cmISBN: 9780230535497 (pbk.) :; 0230535496 (pbk.) :Subject(s): Mass mediaDDC classification: 302.2'3 Summary: Providing an overview of mass media in society, this text is an ideal introduction for all students of media and communication studies. With illuminating examples and greater international scope, this third edition discusses hot topics, including terrorism, web 2.0 and public service broadcasting.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 302.23 WAT (Browse shelf(Opens below)) Available 06268846
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Previous ed.: 2003.

Includes bibliographical references (p. 409-419) and index.

Providing an overview of mass media in society, this text is an ideal introduction for all students of media and communication studies. With illuminating examples and greater international scope, this third edition discusses hot topics, including terrorism, web 2.0 and public service broadcasting.

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