Media communication : an introduction to theory and process /
Watson, James, 1936-
Media communication : an introduction to theory and process / James Watson. - 3rd edition. - Basingstoke : Palgrave Macmillan, 2008. - xx, 452 p. : ill. ; 24 cm.
Previous ed.: 2003.
Includes bibliographical references (p. 409-419) and index.
Providing an overview of mass media in society, this text is an ideal introduction for all students of media and communication studies. With illuminating examples and greater international scope, this third edition discusses hot topics, including terrorism, web 2.0 and public service broadcasting.
Specialized.
9780230535497 (pbk.) : £21.99 0230535496 (pbk.) : £21.99
Mass media.
302.2'3
Media communication : an introduction to theory and process / James Watson. - 3rd edition. - Basingstoke : Palgrave Macmillan, 2008. - xx, 452 p. : ill. ; 24 cm.
Previous ed.: 2003.
Includes bibliographical references (p. 409-419) and index.
Providing an overview of mass media in society, this text is an ideal introduction for all students of media and communication studies. With illuminating examples and greater international scope, this third edition discusses hot topics, including terrorism, web 2.0 and public service broadcasting.
Specialized.
9780230535497 (pbk.) : £21.99 0230535496 (pbk.) : £21.99
Mass media.
302.2'3